Drift Culture
Meets Live Data
Official league data, global sportsbook distribution, and a demand engine for 29+ alternative sport leagues -- from BKFC to Formula Drift to Power Slap.
Built for Every Stakeholder
Whether you run a league, produce events, or invest in sports -- we have infrastructure for you.
Your League Deserves
Real Data Infrastructure
We partner with alternative sport leagues to build official data feeds, betting market access, and media distribution. From scoring systems to sportsbook integrations -- we handle the data layer so you can focus on growing the sport.
- Official data feeds and API access
- Sportsbook market creation and distribution
- League valuation and market intelligence
- Custom scoring and statistics systems
Raw. Unfiltered. Data-Driven.
Bare-knuckle brawls and open-hand strikes. We capture every punch, every slap, every moment.
Every Millisecond Matters.
From rallycross to drift. High-speed data for high-speed sport.
Where Gravity is Optional.
Street league skateboarding and supercross. Style meets precision.
Trusted by Leading Alternative Sport Leagues
Alternative sports are the
fastest-growing segment
in sports betting.
We build the infrastructure that makes it possible. Official league data, global sportsbook distribution, and a demand engine that drives handle. From tandem drifting to bare knuckle fighting -- if it's alternative, we power it.
Built by People Who
Live Alt Sports
Our team combines deep sports knowledge with world-class engineering.
Joe Dunnigan
Founder & CEO
Leading the vision to build the definitive data infrastructure for alternative sports and emerging betting markets.
Todd Ballard
Co-Founder, President & CGO
Driving growth strategy and global partnerships that connect alt sports leagues to the betting ecosystem.
Michael Jordan
Co-Founder & CPO
Shaping product strategy to deliver real-time sports data ingestion, normalization, and distribution at scale.
Tom Chapman
CFO / COO
Andy Straight
VP, Partner Marketing
Ant De Rosa
Head of Trading
Neale Deeley
Senior Advisor
Walker McBride
Strategic Advisor
Ready to Join
The Grid?
Whether you're a league, operator, or sportsbook -- connect to the data infrastructure powering the future of alternative sports.
Read the Blog
Alt sports data, betting markets, and league partnerships.